3D & motion that stops the scroll

A 3D Motion Design Agency Built for the Web, Not the Render Farm

Plenty of studios make beautiful 3D that dies the moment it hits a real website: 40 MB videos, janky autoplay, heroes that stutter on scroll. ClefDev approaches 3D and motion design as a web performance discipline. We model, animate and render with the final delivery format decided up front, then compress and test on real pages before handoff. The result is web 3D animation that loads fast, loops cleanly and still looks premium on a mid-range phone.

3D Loops and Hero Animations

Looping 3D scenes have become the signature of modern product and brand sites: floating devices, abstract brand objects, coins, cards, characters and environments that move just enough to feel alive. We design loop points invisible to the eye, light scenes to match your brand palette and deliver in whichever format your stack prefers, from transparent WebM overlays to assets prepared for three.js. For brands with mascots, we rig and animate them so a single character can star across your site, ads and social content.

Animated Ad Banners That Pass Network Specs the First Time

Animated banners live or die on specification compliance: weight limits, loop counts, click-tag behaviour, safe areas. ClefDev produces HTML5 and video banner sets for Google Display, programmatic networks, affiliate placements and igaming media buys, resized across every required dimension from a single master concept. You approve one animation, we deliver the full matrix, validated against the destination network's rules so your campaign launches on schedule instead of bouncing back from trafficking.

Motion Graphics Services for Product and Promo

Beyond banners and loops, our motion graphics services cover the connective tissue of a brand in motion: logo animations and stings, explainer and promo videos, social cutdowns, animated infographics and UI motion for apps and dashboards. We define easing, timing and transition rules as a documented motion system, so every future asset moves like it belongs to the same brand rather than to whichever freelancer touched it last.

Web-Optimised Delivery: Lottie, MP4, WebM and Beyond

Format choice is half the craft, and depending on placement and platform we deliver:

• Lottie and dotLottie for vector UI animation at tiny file sizes
• MP4 and WebM with alpha for video loops and hero scenes
• Sprite sheets and image sequences for game-style effects
• Rive files for interactive, state-driven animation
• HTML5 packages for ad networks and rich media placements

Motion for iGaming, Web3 and High-Tempo Brands

A large share of our motion work ships into igaming: jackpot tickers, win celebrations, tournament promos, bonus wheel animations and seasonal campaign assets that slot directly into casino and sportsbook front ends. That work pairs naturally with our casino platform customization and sportsbook UI design services, where animation is planned alongside the interface instead of bolted on afterwards. We bring the same tempo to Web3 token sites, fintech products and SaaS launches.

Process: From Styleframes to Shipped Asset

Every project starts with references and styleframes so you approve the look before animation begins. We then move through animatic, full animation, sound design where needed, and a compression pass with side-by-side quality checks. You receive source files, exports for every agreed placement and a short implementation note for your developers, including embed code for Lottie players where relevant.

Why Hire ClefDev for 3D and Motion Design

You get one team that handles concept, 3D, 2D and delivery engineering, which means no handoff losses between a render studio and a web developer. Pricing is scoped per asset pack or as a monthly motion retainer for brands that publish constantly. If your campaign date is already fixed, send the brief and the placements list and we will confirm feasibility and a delivery schedule within 48 hours.