About
Coins US is a bold, next-generation sweepstakes casino platform designed by ClefDev, a design studio specializing in iGaming, Web3, and custom UI/UX for digital products.
Our mission was to deliver a complete, performance-driven design system that connects brand identity, web experience, and marketing — across Web, Desktop, Mobile, and Telegram Mini App.
From branding and product UI to animated marketing assets, our goal was to create a design language that enhances player engagement, strengthens brand trust, and drives conversion through consistency and emotion.
The Brief
Coins US needed a full-scale design and branding system that would position them as a top-tier sweepstakes casino in the US market. Their main goals were:
⚡️ Build a unique and recognizable brand identity
🎯 Increase user conversion and retention rates
💰 Create a seamless and rewarding purchase experience
📱 Provide a consistent look and feel across all platforms
ClefDev’s task was to craft a visually powerful, conversion-optimized ecosystem — uniting branding, UI/UX, and marketing under one cohesive vision.
Design Highlights
We approached Coins US as a multi-platform sweepstakes product, where user excitement, simplicity, and brand trust define success. Key design elements included:
• Custom 3D-style illustrations and bright, engaging visuals
• Refined UI system with smooth flows for game browsing and rewards
• Optimized navigation for both first-time visitors and regular players
• Animated marketing creatives built for ads and social media
• Telegram Mini App interface designed for instant gameplay and user engagement
• Consistent responsive design ensuring seamless experience across all devices
Visual Style
Coins US stands out with its vivid, dynamic visual identity inspired by the world of sweepstakes and digital entertainment. We crafted:
💜 A playful purple-and-gold color palette that reflects excitement and trust
🔤 Bold typography and clear hierarchy for readability and personality
🎥 3D visuals and animated assets to enhance interaction and motion appeal
🌈 Light, cheerful tone combining digital energy with approachability
Outcome
The result is a high-performing sweepstakes casino design system that:
• Boosts user engagement and session time
• Improves purchase flow and reward visibility
• Delivers a unified visual identity across all touchpoints
• Helps Coins US stand out in the competitive US sweepstakes market
This project demonstrates ClefDev’s capability to deliver full-scale DMS (Design & Marketing System) for iGaming and sweepstakes platforms — from brand identity and product UI/UX to marketing assets and mini app design.